img_5195    Who is Samira?

Over 25 years of versatile industry experience in design from Concept to Completion. Samira has lead Exettra Inc., a boutique design studio in Mississauga since 2008, working with clients across industries with projects ranging from $2 million to $1 Billion dollars in various industries as diverse as architecture, aviation, entertainment, hospitality and real estate. Prior to this, Samira worked with HOK Canada, an award-winning global architecture and interior design firm for eight years, ran a successful clothing line “Chy Shy” and delivered shows at Toronto Fashion Week, as well as an interview of the Chy Shy business on Fashion Television hosted by Jeannie Becker. Samira has a Bachelor’s Degree in Fashion Design from Ryerson University, and a Diploma in Design and Graphics from the International Academy of Design Toronto. A few major projects were Michael Schumacher World Champion Towers (Monaco), numerous RFP wins for a company in the interior design industry, and she completed a handbook for the Hamad International Airport in Doha Qatar for over 20,000 employees. On the side Samira has been working on some disruptive technology for the floral, auto and pet industry.

Side Projects: Samira is passionate about basketball. She is an avid Raptors and Raptors905 fan. She attends the NBA Summer League and the NBA GLeague Winter Showcase yearly to keep up with her teams. Samira is currently creating a program to help women in leadership rolls to learn how to use sports as a tool.

Specialties: Creating unique, memorable presentations that fully demonstrate the efficacy of a specific business’s offerings via print or digitally. Global Envisioning of projects, Strategic Communication Development, Media, Brand communication, RFP Layouts, Presentation Strategist, Document Design, Reports, Design Layout, Graphic, Corporate Imaging, Brand Identity, Fashion Design, Sales and Marketing, Advertising, Promotion, Art Direction, TV Concept Design, Story boarding and Educator in the Sports industry.


  • Alberta Provincial Museum, Edmonton, Canada
  • Al Misnab, Dubai, United Arab Emirates
  • Al Tayer Towers Competition, UAE
  • Al Waab Development, Doha, Qatar
  • AT&T, Toronto, Ontario, Canada
  • Avari Hotels, Dubai, UAE
  • Bahrain Marina Club Competition, Bahrain
  • Bahrain Waterfront Resort & Hotel, Bahrain
  • BBDO, Toronto, Ontario, Canada
  • Bandar A’Seef Mixed-Use Develop’t, Bahrain
  • Boubyan Island, Kuwait
  • Canadian War Museum, Ottawa, Canada
  • Calgary Hospital, Calgary, Canada
  • CIBC, Across Canada
  • City Scape, Dubai, UAE
  • Davis & Co., Toronto, Ontario, Canada
  • Doha City Center, Doha, Qatar
  • Doha Convention Center, Doha, Qatar
  • Doha Entertainment City, Doha, Qatar
  • Doha Heritage Village, Doha, Qatar
  • Doha Medi-Spa, Doha, Qatar
  • Dubai Festival City, Dubai, UAE
  • Dubai Galleria, Dubai, United Arab
  • Encana, Calgary, Alberta, Canada
  • GOA International Film Studios, Goa, India
  • Hamad International Airport, Doha, Qatar
  • Hamad Medical Centre, Doha, Qatar
  • Halifax Library, Halifax, Canada
  • Hummingbird Centre, Toronto, Canada
  • Inscape Offices & Showroom, Toronto, Canada
  • Intercontinental Hotel, Jordan, Aqaba
  • Imperial Oil, Ontario, Canada
  • Janssen Ortho, Ontario, Canada
  • KAUST, Jeddah, Saudia Arabia
  • Kuwait Financial City, Kuwait
  • Kuwait Heritage Village, Kuwait
  • LAVASA, Puna India
  • Magic Plant, Cairo, Egypt
  • McCarthy Tetrault, Toronto, Ontario
  • Muskoka Sands, Ontario, Canada
  • No. 1 Marina Place, UAE
  • OMERS, Ontario, Canada
  • Peter Lougheed Center, Calgary, Canada
  • Public Works, St.Andrews, Canada
  • Qatar Ladies Investment Tower, Doha, Qatar
  • Rose Cherry, Ontario, Canada
  • Salaam, United Arab Emirates
  • Shamiyah Redevelopment, Mecca, Saudi Arabia
  • Sick Kids Hospital, Ontario, Canada
  • Telus, Toronto, Ontario
  • TD Securities, Canada
  • Toronto Waterfront Studio Group Film Studios
  • University Health Network, Toronto, Ontario
  • University of Toronto, Ontario
  • WPP, Toronto, Ontario