On my travels to California I came across something that really caught my eye. Water….in a milk carton! The concept was refreshing and simply brilliant. I picked up the carton which was eggshell white black bold text. Although the idea is sustainable as they call it “Boxed Water Is Better” I am still not convinced that it will replace the plastic bottles. However the idea was great…it’s a great way to make people think and have them recognize the damage that plastic water bottles can do. They are currently available in Southern California, Michigan and Chicago…who knows maybe they will come to Toronto Next?
About 76% of the Boxed Water container is made from a renewable resource, trees, that when harvested in a responsible, managed, and ethical way serve as an amazing renewable resource that benefits the environment even as it’s renewed. We ship our boxes flat to our filler which is significantly more efficient compared to shipping empty plastic or glass bottles to be filled. The flat, unfilled boxes we can fit on 2 pallets, or roughly 5% of a truckload, would require about 5 truckloads for empty plastic or glass bottles. Our cartons can also be broken down to their original flat state, and are recyclable in some areas. The Carton Council, www.recyclecartons.com, is continuously adding new carton recycling facilities throughout the country. We’re also giving 20% of our profits back to the resources our product is composed of – water and trees. Not only does it simply make sense, but we really enjoy supporting water and forestation organizations as it’s part of our company’s ethos and way of thinking to give back and participate. All that and an over-arching focus on simple and beautiful design that compliments our brand as well as the spaces it’s sold and consumed in.
I realized at that moment I really am a sucker for packaging. I must admit I do fall into the trap of wanting to buy if its packaged nicely. My moto since I was a child was gift wrap my present like it was the present itself…inside could be a brick but my joy really is the packaging!